How Hannah met Romana

Slide ‘I liked her from the
beginning on - she was
interested, laughed a lot,
drank wine from small
glasses, and thought
about various topics.’

I met Romana in Spring 2019 at a bar in Freiburg where she was with friends. I liked her from the beginning on – she was interested, laughed a lot, drank wine from small glasses, and thought about various topics.

Since I have been in New York in the summer of 2014 I wanted to start a business. I had different ideas but I never got past the point where an idea became a project. The idea of starting a fair fashion brand came to my mind often lately. I tried to live a more sustainable lifestyle, and it was hard to find fair fashion pieces that I liked.

The evening went on, we had a lot of drinks and wild discussions about jobs and the future. Careless and drunk as I was in a moment, I suddenly said: ‚I’m starting a sustainable fashion label one day‘!

Months later I met Romana on the dance floor at a birthday party of a friend. Between Gin Tonic and loud Hip Hop, I screamed at her: ‚I really want to do the label now, are you in?‘ Romana laughed and yelled back: ‚Then pitch it now!‘. We laughed and danced until 5 a.m.

But the idea didn’t let go of me. I had a good job and fantastic colleagues at a well-known company at this time, but I missed starting something of my own. I was faced with the decision: safety or self-fulfilment.

I’ve begun writing down my ideas and still thought about Romana as my business partner. After a while, I managed to call her. I was so excited that I took notes beforehand of what I wanted to say.

Romana took the idea up well but needed some time to think about it – a lot of time. The ‚YES‘ just wasn’t coming, and I was scared about she‘s leaving the project. Today I laugh about it because at some point we were sitting together on the plane to Portugal to meet our potential partners. Or we ran to the citizen center to register our company. And now we’re sitting here holding our first self-developed prototypes in our hand.

Romana? I think you decided. We are doing this now! Hahaha

I am looking forward to building the company with you for the positive.

Cheers!

Hannah